Privacy Policy.

This Privacy Policy describes how Metrica Software Inc., a Delaware corporation (“Metrica”, “we”, “us”, or “our”), collects, uses, and protects personal information from visitors and users of our websites, applications, and services (collectively, the “Service”). It explains what personal information we collect, how we use it, with whom we share it, and the rights you have concerning your personal information.

₀₁ Information We Collect

_1.1 Personal Information

Personal information is information that can be used alone or combined with other information to identify you personally. This includes name, email address, mailing address, IP addresses, and cookie identifiers. Personal information does not include information that has been anonymized.

_1.2 Information You Provide to Us

We collect personal information when you:

• Register for an account or modify your profile
• Contact our support or sales team
• Subscribe to newsletters or updates
• Use our products or services
• Fill out forms on our website
• Apply for employment opportunities

Information collected may include: name, email address, telephone number, mailing address, login credentials, profile information, business information, and for employment applications, your resume, employment history, education, and references.

_1.3 Payment Information

When you purchase our services, we collect payment information through third-party PCI-compliant payment processors. We receive masked credit card numbers and billing information but do not store complete payment card details.

_1.4 Information Collected Automatically

When you use our Service, we automatically collect:

• Log Files — Internet protocol (IP) addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamps, clickstream data, device identifiers, and system configuration information.
• Usage Data — information about how you use our Service, including features accessed, user interactions, session duration, and aggregated usage patterns.
• Analytics Information — data about your usage of our Service to help us improve functionality and user experience, including feature usage, performance metrics, and error reports.
• Device Information — hardware model, operating system version, unique device identifiers, and mobile network information.

_1.5 Information from Third Parties

We may receive personal information from third-party services when you:

• Log in through third-party authentication services
• Interact with our advertisements on other platforms
• Are referred to us by recruiters or other business partners

_1.6 Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. For detailed information about our use of cookies, including your choices regarding cookies, please see Section 7 below.

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₀₂ How We Use Your Information

We use your personal information for the following purposes:

_2.1 Service Delivery and Operations

• To provide, maintain, and improve our Service
• To process transactions and send related information
• To respond to your inquiries and provide customer support
• To develop new features and functionality
• To conduct research and analysis to improve our Service

_2.2 Communications

• To send you technical notices, updates, and security alerts
• To respond to your comments and questions
• To provide customer service and support
• To send newsletters, marketing materials, and promotional communications (with your consent)
• To notify you about changes to our Service or policies

_2.3 Security and Compliance

• To protect the security and integrity of our Service
• To detect, prevent, and address fraud and security issues
• To enforce our terms and policies
• To comply with legal obligations and respond to legal requests
• To protect the rights and safety of Metrica, our users, and the public

_2.4 Business Operations

• To develop aggregate analysis and business intelligence
• To evaluate candidates for employment opportunities
• To process business transactions, including mergers or acquisitions

_2.5 Personalization

• To personalize your experience with our Service
• To deliver targeted content and advertisements
• To understand your preferences and improve user experience

We process your personal information based on: (a) your consent, (b) performance of a contract with you, (c) compliance with legal obligations, or (d) our legitimate business interests.

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₀₃ How We Share Your Information

_3.1 Service Providers

We share personal information with third-party service providers who perform services on our behalf, including:

• Web hosting and infrastructure providers (AWS, Google Cloud)
• Payment processing services
• Email and communication services
• Analytics and data enrichment providers
• Customer relationship management platforms
• Marketing and advertising partners
• Security and fraud prevention services
• Customer support tools

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

_3.2 Business Transfers

If Metrica is involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. Any successor entity will be bound by the terms of this Privacy Policy.

_3.3 Legal Requirements

We may disclose your personal information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, warrants)
• Government or regulatory requests
• Legal claims or disputes
• Requests to protect rights, property, or safety

_3.4 Marketing Partners

If you submit business contact information through our contact forms, we may share it with selected marketing partners. You can opt out by contacting us at legal@metricasoftware.com.

_3.5 With Your Consent

We will share your personal information with third parties when we have your explicit consent to do so.

_3.6 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

We do not sell your personal information to third parties for their independent marketing purposes.

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₀₄ Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

General Retention Periods

• Active accounts — personal information is retained while your account is active.
• Inactive accounts — personal information is retained for 12 months after account termination, allowing you to reactivate without data loss.
• Marketing communications — contact information is retained until you unsubscribe or request deletion.
• Employment applications — resumes and application materials are retained for 12 months from submission.
• Transaction records — financial and transaction records are retained for 7 years to comply with legal and tax obligations.
• Legal compliance — information may be retained longer when required by law or to defend legal claims.

When personal information is no longer needed, we will securely delete or anonymize it.

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₀₅ Data Security

We implement organizational, technical, and administrative security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security measures include

• Encryption of data in transit using industry-standard HTTPS/TLS protocols
• Encryption of sensitive data at rest
• Regular security assessments and audits
• Access controls limiting information access to authorized personnel only
• Employee training on data protection and confidentiality
• Secure data centers with physical security controls (AWS, Google Cloud)
• Regular backups and disaster recovery procedures
• Monitoring for security incidents and vulnerabilities

Despite our security measures, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

If you believe your account security has been compromised, please immediately notify us at legal@metricasoftware.com.

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₀₆ International Data Transfers

Our Service may be provided using resources and servers located in various countries, primarily in the United States. If you access our Service from outside the United States, your information will be transferred to, stored, and processed in the United States and other countries where our service providers operate.

For European Users

When we transfer personal information from the European Economic Area (EEA), United Kingdom, or Switzerland to countries that do not provide an adequate level of data protection, we implement appropriate safeguards, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Binding Corporate Rules (BCRs)
• Other legally recognized transfer mechanisms

By using our Service, you consent to the transfer of your information to the United States and other countries that may have different data protection laws than your country of residence.

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₀₇ Cookies and Tracking Technologies

_7.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. We use cookies and similar technologies (web beacons, pixels, local storage) to collect information about your browsing activities.

_7.2 Types of Cookies We Use

• Essential Cookies — required for the Service to function properly, including authentication, security, and load balancing.
• Analytics Cookies — help us understand how visitors use our Service by collecting aggregated information (e.g., Google Analytics).
• Functional Cookies — remember your preferences and settings to enhance your experience.
• Advertising Cookies — used to deliver relevant advertisements and track advertising campaign performance.

_7.3 Information Collected Through Cookies

Information collected may include: cookie IDs, IP addresses, device information, browser type, pages visited, time spent on pages, referring URLs, and interaction with advertisements.

_7.4 Third-Party Cookies

We work with third-party advertising, analytics, and data enrichment partners who may place cookies on your device. These partners may combine information collected through cookies with other information they have about you to deliver targeted advertisements across the internet.

_7.5 Your Cookie Choices

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies
• Receive notifications when cookies are set

Please note that disabling cookies may limit your ability to use certain features of our Service.

To opt out of interest-based advertising, visit:

• Digital Advertising Alliance — www.aboutads.info/choices
• Network Advertising Alliance — www.networkadvertising.org/choices
• European Interactive Digital Advertising Alliance — www.youronlinechoices.eu

_7.6 Do Not Track

Some browsers include a “Do Not Track” (DNT) feature. Our Service does not currently respond to DNT signals.

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₀₈ Your Privacy Rights

Depending on your location, you may have the following rights concerning your personal information:

• 8.1 Access — request access to the personal information we hold about you.
• 8.2 Correction — request correction of inaccurate or incomplete personal information.
• 8.3 Deletion — request deletion of your personal information, subject to legal retention requirements.
• 8.4 Restriction — request restriction of processing of your personal information in certain circumstances.
• 8.5 Portability — request a copy of your personal information in a portable format.
• 8.6 Objection — object to processing of your personal information based on legitimate interests.
• 8.7 Withdraw Consent — withdraw consent for processing where consent is the legal basis.
• 8.8 Opt-Out of Marketing — unsubscribe from marketing communications using the link in emails or by contacting us.

To exercise these rights, please contact us at legal@metricasoftware.com. We will respond to your request within 30 days. We may require verification of your identity before processing your request.

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₀₉ California Privacy Rights

_9.1 CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to Know — request categories of personal information collected, sources, business or commercial purpose, categories of third parties with whom we share personal information, and specific pieces of personal information collected.
• Right to Delete — request deletion of personal information we collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale — we do not sell personal information. However, we may share information with advertising partners, which could be considered a “sale” under CCPA. You have the right to opt out of such sharing.
• Right to Non-Discrimination — we will not discriminate against you for exercising your CCPA rights.

_9.2 How to Exercise Your Rights

To make a request, email us at legal@metricasoftware.com with “CCPA Request” in the subject line. Specify whether you are making a “Request to Know” or “Request to Delete.” We will:

• Confirm receipt within 10 business days
• Verify your identity using information you provide
• Respond within 45 days (with possible 45-day extension if needed)

We will only use information provided for verification purposes and will not retain it for other purposes.

_9.3 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We may require proof of authorization and verification of your identity.

_9.4 Shine the Light Law

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, email us at legal@metricasoftware.com with “Shine the Light Request” in the subject line.

_9.5 Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information:

• Identifiers (name, email, IP address, device IDs)
• Commercial information (purchase history, licenses)
• Internet activity (browsing history, interactions with Service)
• Geolocation data (approximate location based on IP address)
• Professional information (for employment applications)
• Inferences drawn from the above

_9.6 Business Purposes for Collection

We collect personal information for the business purposes described in Section 2 of this Privacy Policy.

_9.7 Categories of Third Parties

We share personal information with the categories of third parties described in Section 3 of this Privacy Policy.

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₁₀ GDPR Rights for European Users

_10.1 Legal Basis for Processing

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal information based on the following legal grounds:

• Consent — you have given clear consent for us to process your personal information for specific purposes (e.g., marketing communications).
• Contract — processing is necessary to perform a contract with you (e.g., providing the Service).
• Legal Obligation — processing is necessary to comply with legal obligations.
• Legitimate Interests — processing is necessary for our legitimate business interests, such as improving our Service, security, and fraud prevention, provided these interests do not override your rights.

_10.2 Your GDPR Rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right of Access — obtain confirmation of whether we process your personal information and access to that information.
• Right to Rectification — correct inaccurate or incomplete personal information.
• Right to Erasure (Right to be Forgotten) — request deletion of your personal information in certain circumstances.
• Right to Restriction of Processing — request that we restrict processing of your personal information in certain circumstances.
• Right to Data Portability — receive your personal information in a structured, commonly used, machine-readable format and transmit it to another controller.
• Right to Object — object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent — withdraw consent at any time where consent is the legal basis for processing.
• Right to Lodge a Complaint — file a complaint with your local data protection authority if you believe we have violated your rights.

_10.3 Data Controller

Metrica Software Inc. is the data controller for personal information collected through the Service.

_10.4 How to Exercise Your Rights

To exercise your GDPR rights, contact us at legal@metricasoftware.com. We will respond within one month. If your request is complex or we receive multiple requests, we may extend this period by two months and will notify you.

_10.5 Data Protection Authority

If you are located in the EEA, you have the right to lodge a complaint with your local supervisory authority. Contact details for data protection authorities are available at: edpb.europa.eu/about-edpb/board/members_en.

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₁₁ Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the “Effective Date” at the top of this Policy
• Notify you of material changes through the Service, email, or other appropriate means
• In some cases, request your consent to the changes

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes are posted constitutes your acceptance of the updated Privacy Policy.

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₁₂ Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: