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Pricing and Licensing

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Power BI Connector for HubSpot is billed monthly and is available in two plans: Business and Enterprise. Each plan includes a 30-day free trial with access to the full feature set.

Plan availability and included functionality are listed in the comparison table below.

Plan comparison #

FeatureBusinessEnterprise
Monthly price$199 / month$599 / month
30-day free trialIncludedIncluded
Data sourcesUnlimitedUnlimited
RowsUnlimitedUnlimited
Data filteringIncludedIncluded
Incremental refreshIncludedIncluded
ERDIncludedIncluded
Audit Log & Change HistoryNot includedIncluded

Business plan #

The Business plan includes the standard connector functionality required for HubSpot Power BI reporting.

With this plan, users can:

  • Create and manage unlimited data sources
  • Select unlimited HubSpot objects and fields
  • Apply filters to exported data
  • Use incremental refresh
  • Use ERD to review HubSpot object relationships
  • Connect data sources to Power BI

Choose Business if your team needs to build and refresh Power BI reports based on HubSpot data and does not require an audit record for connector activity.

Enterprise plan #

The Enterprise plan includes all Business functionality and adds Audit Log & Change History.

Audit Log & Change History is essential when HubSpot data is used in Power BI reports that support management decisions, revenue analysis, customer operations, or compliance-sensitive workflows. In these cases, teams need more than access to data. They also need a record of how that access is created, changed, and used.

The audit record covers three areas:

  • Data sources: who created, edited, cloned, transferred, or deleted a data source, and what changed
  • Access tokens: every access token issued, revoked, or expired
  • Exports: every time Power BI pulled data from a HubSpot data source

Use Enterprise if your organization needs to:

  • Maintain an audit record of HubSpot data access in Power BI
  • Support internal controls, compliance reviews, or audit preparation
  • Track changes to data sources used in business-critical reports
  • Monitor access tokens used for Power BI connectivity
  • Review Power BI export activity from HubSpot data sources
  • Provide IT, security, or compliance teams with visibility into connector activity

Enterprise is recommended for regulated industries, compliance-sensitive teams, IT-managed reporting environments, and organizations where HubSpot data is used in business-critical Power BI reports.

For a detailed description of Audit Log & Change History, see History.

Which plan should I choose? #

Choose Business if your team only needs the connector functionality for HubSpot-to-Power BI reporting and does not need audit visibility.

Choose Enterprise if HubSpot data in Power BI is used for important reporting, shared across teams, managed by IT, or subject to internal control, compliance, or audit requirements.

Free trial #

Both plans include a 30-day free trial with access to the full feature set.

During the trial, you can evaluate the connector with your HubSpot data and Power BI reporting workflow before selecting a plan.

Questions? #

If you are not sure which plan fits your organization or need help with licensing, contact support.