Power BI Connector for HubSpot
Metrica Software Inc.
Last Updated: June 10, 2026
IMPORTANT — READ CAREFULLY. This End User License Agreement (this “Agreement”) is a legal agreement between you, either an individual or the entity you represent (“Customer” or “you”), and Metrica Software Inc., a Delaware corporation with its principal place of business at 9353 Tangerine Coast Dr, Boca Raton, FL 33434-5919, USA (“Metrica”, “we” or “us”), governing your access to and use of the Power BI Connector for HubSpot (the “App” or “Services”).
BY INSTALLING, ACCESSING, OR USING THE APP THROUGH THE HUBSPOT APP MARKETPLACE OR ANY SUCCESSOR DIRECTORY, YOU AGREE TO BE BOUND BY ALL OF THE TERMS OF THIS AGREEMENT. IF YOU DO NOT AGREE, DO NOT INSTALL OR USE THE APP. If you are accepting this Agreement on behalf of an entity, you represent and warrant that you have the authority to bind that entity to this Agreement.
1. DEFINITIONS #
“App” or “Services” means the Power BI Connector for HubSpot — an enterprise-grade connector that enables the secure export of HubSpot data into Microsoft Power BI for analytics and reporting, together with any related updates and support provided by Metrica.
“Documentation” means the user guides, installation instructions, and technical documentation made available by Metrica for the App, as updated from time to time.
“HubSpot” means HubSpot, Inc. and its affiliates.
“HubSpot Terms” means the agreement governing your use of the HubSpot Subscription Service, including the HubSpot Customer Terms of Service (https://legal.hubspot.com/terms-of-service) and the HubSpot Acceptable Use Policy (https://legal.hubspot.com/acceptable-use), each as updated by HubSpot from time to time.
“HubSpot Subscription Service” means the HubSpot account, platform, and services you license directly from HubSpot.
“Subscription Term” means the period for which you have purchased a paid subscription to the App, whether (a) a monthly term purchased and billed through the HubSpot App Marketplace, or (b) an annual or multi-year term agreed directly with Metrica under Section 4.3.
“Free Trial” means any time-limited, free-of-charge evaluation use of the App as described in Section 2.2.
“License Data” means the name and email address of the license holder and associated license metadata (such as license key, plan, and subscription dates), including such data made available to Metrica through the HubSpot App Marketplace billing process. References to “Customer Data” in this Agreement mean only the License Data.
“HubSpot Data” means your HubSpot records, business data, and other content residing in or processed through your HubSpot Subscription Service.
“Confidential Information” means non-public information disclosed by one party that is designated confidential or that reasonably should be understood to be confidential given its nature and the circumstances of disclosure.
2. LICENSE AND RESTRICTIONS #
2.1 License Grant. Subject to this Agreement and payment of applicable fees, Metrica grants you a non-exclusive, non-transferable, non-sublicensable license to install and use the App during the Subscription Term solely for your internal business purposes.
2.2 Free Trial. Metrica may make the App available free of charge for a limited evaluation period as indicated on the applicable HubSpot App Marketplace listing or otherwise communicated by Metrica. During a Free Trial, Metrica grants you a limited, revocable right to use the App solely for internal evaluation. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT: (a) DURING A FREE TRIAL THE APP IS PROVIDED “AS IS”, WITHOUT ANY WARRANTY, INDEMNITY, OR SUPPORT OBLIGATION; (b) METRICA MAY SUSPEND OR TERMINATE A FREE TRIAL AT ANY TIME; AND (c) METRICA’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO A FREE TRIAL WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS (US $100). Unless you purchase a subscription before the end of the Free Trial, your right to use the App terminates automatically at the end of the Free Trial period.
2.3 Restrictions. You shall not: (a) resell, sublicense, rent, or make the App available to any third party; (b) reverse engineer, decompile, or attempt to derive the source code of the App, except to the extent this restriction is prohibited by law; (c) use the App to build a competing product; (d) circumvent or disable any usage limits or security features of the App, or circumvent or exceed any HubSpot API rate limits, quotas, or scopes; (e) use any automated means to send more requests to the HubSpot Subscription Service or Metrica systems than a human could reasonably produce, or otherwise interfere with the normal operation, security, or integrity of the HubSpot Subscription Service, the App, or any third party’s systems; or (f) use the App in violation of applicable law or third-party rights.
2.4 Acceptable Use; Compliance with HubSpot Terms. Your use of the App and of any data accessed through it must comply with the HubSpot Terms, including the HubSpot Acceptable Use Policy. Without limiting the foregoing, you shall not use the App or data obtained through it to: (a) send spam or otherwise violate applicable email, telephone, texting, or messaging laws and standards (including the CAN-SPAM Act, TCPA, GDPR, the ePrivacy Directive, CASL, or PIPEDA, as applicable); (b) engage in content or activity that is threatening, abusive, harassing, deceptive, fraudulent, defamatory, obscene, or that infringes a third party’s intellectual property, privacy, or publicity rights; (c) promote, encourage, or facilitate hate speech, violence, or unlawful discrimination; or (d) conduct activities for a restricted industry or purpose to the extent prohibited or restricted by HubSpot. A violation of the HubSpot Terms in connection with the App is a breach of this Agreement.
2.5 Authorized Users. You are responsible for your users’ compliance with this Agreement and for all activity under your accounts. You must keep your authentication credentials confidential and notify Metrica promptly of any unauthorized use.
2.6 Updates. Metrica may update or modify the App from time to time, provided such changes do not materially reduce its core functionality during the Subscription Term.
2.7 Reservation of Rights. The App is licensed, not sold. Metrica and its licensors retain all right, title, and interest in and to the App, the Documentation, and all related intellectual property rights, including all trademarks, trade names, and logos (including METRICA and METRICA SOFTWARE). No rights are granted to you except as expressly set forth in this Agreement. You may not use Metrica’s or HubSpot’s trademarks, logos, or other marks without the prior written consent of the owner of the relevant mark.
2.8 Feedback. If you provide suggestions, ideas, or other feedback regarding the App, Metrica may freely use and incorporate such feedback without restriction or obligation to you.
3. SUPPORT AND SERVICE LEVELS #
The commitments in this Section 3 constitute the service level agreement for the App.
3.1 Support. During a Free Trial and a paid Subscription Term, Metrica will provide reasonable technical support during its standard business hours.
3.2 Response Time. Metrica will use commercially reasonable efforts to provide an initial response to support requests within two (2) business days of receipt. This response time is a target for first acknowledgment of a request and is not a guarantee of resolution time.
3.3 Availability. The App is provided on an “as available” basis, and Metrica will use commercially reasonable efforts to make the App available. The App depends on the HubSpot Subscription Service and its application programming interfaces (“APIs”), which are subject to HubSpot’s rate limits, quotas, scopes, and developer terms, and which may not be available at all times. Metrica is not responsible for unavailability or degraded performance caused by: (a) scheduled maintenance; (b) emergency maintenance; (c) force majeure events or other factors outside Metrica’s reasonable control; (d) unavailability, degradation, outage, throttling, or change of the HubSpot Subscription Service or its APIs, Microsoft Power BI, or any other third-party platform, service, or network on which the App depends; (e) your environment, configuration, equipment, or connectivity; or (f) your breach of this Agreement or misuse of the App.
3.4 Support Continuity. If Metrica ceases participation in the HubSpot Technology Partner Program or the App is removed from the HubSpot App Marketplace, Metrica will continue to provide commercially reasonable support to active subscribers for the version of the App then in use for the remainder of their paid Subscription Term, consistent with Metrica’s obligations to HubSpot.
4. FEES AND PAYMENT #
4.1 Fees. Subscriptions purchased through the HubSpot App Marketplace are billed on a monthly basis at the monthly subscription fee listed on the App’s HubSpot App Marketplace listing. Fees are billed in advance for each monthly billing period.
4.2 Billing and Collection Through HubSpot. Fees for the App are billed and collected by or through HubSpot on Metrica’s behalf in accordance with HubSpot’s App Marketplace and payment processes, and not directly by Metrica. By purchasing or renewing a Subscription, you authorize the charging of your payment method on file with HubSpot for all fees due during the Subscription Term, and you authorize the disclosure of relevant order and License Data to Metrica for licensing, provisioning, support, and billing-reconciliation purposes. You shall keep your billing and payment information current.
4.3 Annual and Multi-Year Subscriptions. Annual and multi-year subscriptions are not offered through the HubSpot App Marketplace.
4.4 Taxes; Withholding. Fees are exclusive of taxes. You are responsible for all applicable sales, use, VAT, GST, and similar taxes, excluding taxes based on Metrica’s net income. If you are required by law to withhold any tax from a payment, you will provide a valid tax receipt evidencing payment of the withheld amount to the relevant authority within ninety (90) days; absent a timely valid receipt, the full amount, inclusive of the withheld amount, becomes immediately due and payable.
4.5 Non-Payment; Suspension. Fees are non-refundable except as expressly stated in this Agreement. If any fees are overdue or your payment method cannot be successfully charged, Metrica or HubSpot may deactivate or suspend your license to the App after providing notice and a reasonable opportunity to pay the outstanding amount. Your license will be reactivated upon receipt of payment in full.
5. TERM AND TERMINATION #
5.1 Term. This Agreement applies from your first installation or use of the App (including any Free Trial) and continues for the duration of the Free Trial and/or the Subscription Term, as applicable.
5.2 Renewal. A subscription purchased through the HubSpot App Marketplace has a one (1) month term that automatically renews for successive one (1) month periods until cancelled. You may cancel at any time through the applicable HubSpot App Marketplace process effective at the end of the then-current monthly period; no minimum commitment period applies to monthly subscriptions.
5.3 Termination for Cause. You may terminate this Agreement at any time by cancelling your subscription to the App through the applicable HubSpot App Marketplace process. Your cancellation constitutes termination of this Agreement effective at the end of the then-current paid period, and no separate notice of termination is required. You agree that Metrica may contact you regarding your cancellation to understand the reason for it and to collect feedback. In addition, either party may terminate this Agreement for cause if the other party materially breaches it and fails to cure the breach within thirty (30) days of written notice, and Metrica may suspend or terminate immediately for your breach of Section 2.4 (Acceptable Use; Compliance with HubSpot Terms) or Section 12 (Compliance).
5.4 Effect of Termination. On termination, your right to use the App ends and you shall uninstall it. Metrica will delete Customer Data in accordance with Section 6. Termination does not relieve you of the obligation to pay fees accrued before termination. Nothing in this Agreement limits HubSpot’s independent rights to suspend or terminate your HubSpot Subscription Service under the HubSpot Terms.
5.5 Survival. Sections 1, 2.3, 2.4, 2.7, 2.8, 4 (with respect to accrued fees), 5.4, 5.5, 6.2, 6.4, 7, 8.2, 8.3, 9, 10, 11, 12, and 13 survive any termination or expiration of this Agreement.
6. DATA PROTECTION, PRIVACY, AND SECURITY #
6.1 Scope of Customer Data; No Access to HubSpot Data. The only Customer Data that Metrica collects, processes, or stores is the License Data. The App operates within your own HubSpot Subscription Service and Microsoft Power BI environments to enable the export of data between them. Metrica does not access, collect, receive, store, transmit, or otherwise process any HubSpot Data at any time. HubSpot Data remains entirely within your control and within the HubSpot and Power BI environments, and is never transferred to, routed through, or retained by Metrica or its systems. If you voluntarily provide Metrica with materials containing HubSpot Data in connection with a support request (for example, logs or screenshots), Metrica will use those materials solely to diagnose and resolve the support request and will thereafter delete them.
6.2 Ownership. As between the parties, you retain all right, title, and interest in Customer Data. You grant Metrica a limited right to process Customer Data solely to provide, license, bill for, and support the App.
6.3 Security. Metrica will maintain commercially reasonable administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and availability of Customer Data, consistent with its documented information security policies.
6.4 Data Deletion. Following termination, Metrica will delete License Data within sixty (60) days, except (a) records Metrica is required to retain for legal, tax, or accounting purposes, and (b) basic contact and transaction records retained for legitimate business purposes, in each case retained only as long as necessary and protected in accordance with this Agreement. Data can be deleted at any time based on the Customer’s written request.
6.5 Privacy; Roles of the Parties. Metrica processes License Data as an independent controller for the purposes of providing, licensing, billing for, and supporting the App, as further described in Metrica’s privacy policy available on Metrica’s website (the “Privacy Policy”). To the extent Metrica processes any personal data on your behalf as a processor, the parties will enter into Metrica’s Data Processing Addendum (“DPA”), which is incorporated by reference where applicable. To the extent personal data is shared between Metrica and HubSpot in connection with the App (for example, License Data exchanged through the HubSpot App Marketplace billing process), that exchange is governed by the HubSpot Business Partner Data Processing Agreement (https://legal.hubspot.com/business-partner-dpa).
6.6 No Use of HubSpot Data for AI or Model Training. Because Metrica does not access HubSpot Data (Section 6.1), Metrica does not use, and will not use, HubSpot Data to train, fine-tune, or improve any artificial intelligence or machine-learning model. Metrica does not use License Data to train such models other than as necessary to operate, secure, and support the App and as permitted by applicable law.
6.7 Sensitive Data. You are responsible for the data, objects, and scopes you choose to connect through the App and for ensuring your use complies with applicable law and the HubSpot Terms, including any restrictions on sensitive categories of data under the HubSpot Sensitive Data Terms (https://legal.hubspot.com/sensitive-data-terms). You shall not use the App to export or process sensitive data except as permitted by, and in accordance with, those terms and applicable law.
7. CONFIDENTIALITY #
7.1 Obligations. Each party will protect the other’s Confidential Information with at least reasonable care and use it only to perform under this Agreement.
7.2 Exclusions. Confidential Information excludes information that is public through no fault of the receiving party, was lawfully known before disclosure, is independently developed, or is rightfully received from a third party.
7.3 Survival. Confidentiality obligations survive termination for so long as the information remains confidential.
8. WARRANTIES AND DISCLAIMERS #
8.1 Service Warranty. Metrica warrants that, during a paid Subscription Term, the App will perform materially in accordance with the Documentation. Your exclusive remedy for breach of this warranty is Metrica’s commercially reasonable efforts to correct the non-conformity or, failing that, termination of the affected subscription and a pro-rata refund of prepaid fees for the affected period.
8.2 Disclaimer. EXCEPT AS EXPRESSLY STATED IN THIS AGREEMENT, THE APP IS PROVIDED “AS IS” AND METRICA DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW.
8.3 No Industry-Specific Compliance. The App is not tailored to comply with industry-specific regulations (e.g., HIPAA, FISMA). If your use is subject to such laws, you are responsible for determining the App’s suitability for your use.
8.4 High-Risk Use. The App is not designed or intended for use in connection with any activity in which failure of the App could lead to death, personal injury, or severe physical or environmental damage, and you shall not use the App for any such purpose.
9. INDEMNIFICATION #
9.1 Indemnification by Metrica. Metrica will defend you against any third-party claim alleging that the App, when used as authorized under this Agreement, infringes a U.S. patent, copyright, or trademark, or misappropriates a trade secret, and will pay the damages finally awarded against you (or the amounts agreed in a settlement approved by Metrica) with respect to such claim.
9.2 Exclusions; Remedies. Metrica’s obligations under Section 9.1 do not apply to claims arising from: (a) modification of the App by anyone other than Metrica; (b) combination of the App with products, services, or data not provided by Metrica, where the claim would not have arisen but for the combination; (c) use of a non-current version of the App where the claim would have been avoided by use of a current version made available to you; or (d) use of the App in violation of this Agreement. If the App becomes, or in Metrica’s opinion is likely to become, the subject of an infringement claim, Metrica may at its option and expense: (i) procure for you the right to continue using the App; (ii) modify or replace the App so that it becomes non-infringing without material loss of functionality; or (iii) terminate the affected subscription and refund any prepaid fees for the remainder of the Subscription Term. THIS SECTION 9 STATES METRICA’S SOLE LIABILITY, AND YOUR SOLE AND EXCLUSIVE REMEDY, FOR ANY CLAIM OF INFRINGEMENT OR MISAPPROPRIATION.
9.3 Indemnification by Customer. You will defend Metrica against any third-party claim arising from: (a) Customer Data; (b) your use of the App in violation of this Agreement, the HubSpot Terms, or applicable law; or (c) your HubSpot Data or your HubSpot or Microsoft Power BI environments, and will pay the damages finally awarded against Metrica (or the amounts agreed in a settlement approved by you) with respect to such claim.
9.4 Procedure. The indemnified party must: (a) promptly notify the indemnifying party in writing of the claim (provided that late notice relieves the indemnifying party of its obligations only to the extent it is materially prejudiced); (b) give the indemnifying party sole control of the defense and settlement of the claim, except that any settlement may not impose any liability or admission of fault on the indemnified party without its consent; and (c) provide reasonable cooperation at the indemnifying party’s expense.
10. LIMITATION OF LIABILITY #
10.1 Exclusion of Indirect Damages. Neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or revenues, arising out of this Agreement.
10.2 Liability Cap. Each party’s total aggregate liability arising out of or related to this Agreement will not exceed the total fees paid by you for the App in the twelve (12) months preceding the event giving rise to the claim.
10.3 Exceptions. The limitations in this Section 10 do not apply to: (a) your payment obligations under this Agreement; (b) a party’s breach of its confidentiality obligations under Section 7; (c) a party’s indemnification obligations under Section 9; or (d) liability arising from a party’s gross negligence, willful misconduct, or fraud.
11. RELATIONSHIP WITH HUBSPOT #
11.1 HubSpot Not a Party; Limited Payment Role. The App is a non-HubSpot application (a “Third-Party Product” as described in the HubSpot Terms) made available through the HubSpot App Marketplace. The sale and licensing of the App is between you and Metrica; HubSpot is not the vendor or seller of the App and is not a party to this Agreement. Notwithstanding that HubSpot collects and processes payment for the App on Metrica’s behalf as described in Section 4.2 (including any role as a payment collection or billing agent), HubSpot’s involvement is limited to that payment and billing function, which is governed by your agreement with HubSpot and HubSpot’s applicable payment terms. HubSpot’s role in collecting payment does not make HubSpot a party to this Agreement, the vendor of the App, or responsible for the App in any way, and except for that limited payment and billing function, this Agreement is solely between you and Metrica.
11.2 No HubSpot Warranty, Support, or Liability. HubSpot does not warrant or support the App and, to the maximum extent permitted by law, HubSpot shall have no liability whatsoever for the App or for any damages of any kind arising out of or related to your use of the App. Any exchange of data between you and Metrica through the App is solely between you and Metrica.
11.3 HubSpot Subscription Required. Use of the App requires a valid, separately purchased HubSpot Subscription Service and a compatible Microsoft Power BI environment, which you are responsible for obtaining and maintaining. Your use of the HubSpot Subscription Service remains governed by the HubSpot Terms, and your use of Microsoft Power BI remains governed by your agreement with Microsoft. In the event of a conflict between this Agreement and the HubSpot Terms with respect to the HubSpot Subscription Service, the HubSpot Terms control as to the HubSpot Subscription Service.
11.4 Marketplace Listing and Program Status. The App is developed and made available subject to Metrica’s participation in the HubSpot Technology Partner Program and Metrica’s compliance with HubSpot’s developer terms and platform policies. The App’s listing, certification status, or availability on the HubSpot App Marketplace may change at HubSpot’s discretion or upon a change in Metrica’s program status, and HubSpot may suspend or remove the App in accordance with its policies. Any such change does not relieve you of accrued payment obligations and is addressed, as to active subscribers, by the support-continuity commitment in Section 3.4.
12. COMPLIANCE #
12.1 Sanctions. You represent that you are not located in, organized under the laws of, or ordinarily resident in any embargoed or comprehensively sanctioned jurisdiction, and that you are not identified on any restricted-party list maintained by the U.S. government, the European Union, the United Kingdom, the United Nations, or similar authorities. You shall not use, export, re-export, or transfer the App in violation of applicable export control or sanctions laws.
12.2 Anti-Corruption. Each party shall comply with applicable anti-bribery and anti-corruption laws, including the U.S. Foreign Corrupt Practices Act.
12.3 U.S. Government End Users. The App and Documentation are “commercial computer software” and “commercial computer software documentation” within the meaning of FAR 12.212 and DFARS 227.7202. If you are a U.S. government end user, the App and Documentation are licensed to you only as commercial items, with the same rights as are granted to all other end users, in accordance with the terms and conditions of this Agreement.
13. GENERAL #
13.1 Governing Law; Venue; Jury Waiver. This Agreement is governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. The state and federal courts located in Palm Beach County, Florida will have exclusive jurisdiction over any dispute arising out of or relating to this Agreement, and each party consents to the personal jurisdiction and venue of such courts. EACH PARTY WAIVES, TO THE MAXIMUM EXTENT PERMITTED BY LAW, ANY RIGHT TO A JURY TRIAL IN ANY DISPUTE ARISING OUT OF OR RELATING TO THIS AGREEMENT.
13.2 Entire Agreement; Changes. This Agreement, together with any DPA, the Privacy Policy, and Metrica’s order confirmation, is the entire agreement on its subject matter and supersedes all prior or contemporaneous understandings. Metrica may update this Agreement for future Subscription Terms; the version in effect when you purchase or renew governs that term.
13.3 Assignment. You may not assign this Agreement without Metrica’s prior written consent, except to a successor in connection with a merger, acquisition, or sale of all or substantially all assets, provided the successor agrees in writing to be bound by this Agreement. Metrica may assign this Agreement in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets.
13.4 Publicity. Metrica may identify you as a customer and use your name and logo in marketing materials unless you notify Metrica otherwise in writing.
13.5 Force Majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control.
13.6 Independent Contractors. The parties are independent contractors. This Agreement does not create a partnership, franchise, joint venture, agency, fiduciary, or employment relationship between the parties.
13.7 Severability; Waiver. If any provision of this Agreement is unenforceable, the remainder remains in effect. A waiver is effective only if in writing.
13.8 Notices. Legal notices under this Agreement must be sent by email to support@metricasoftware.com. Notices to you may be sent to the email address associated with your account or order. Notices are deemed received in five (5) business days after being sent by email, absent a delivery failure notice.
13.9 Contact. Questions about this Agreement may be sent to support@metricasoftware.com.
